What is lens.?

Commentary made for your portfolio. Reads your trusted sources through your own eyes.

If you've been investing for a while you already know: the problem isn't a lack of information, it's the overload. Dozens of articles, videos, tweets every day. Each one speaks generally: "markets down", "inflation sticky", "gold is a hedge". But what does any of it mean for your portfolio?

lens. goes one step further: it reads what your trusted sources are saying through the lens of the positions you actually hold. Not "Bloomberg wrote about USD bonds today", but "what Bloomberg wrote today means the following for your USD + short-duration bond position".

Who it's for

It speaks to three kinds of users:

  • The deliberate investor.A portfolio mixing local equities, ETFs, crypto, gold, FX; following specific YouTube channels, economists, news outlets. Anyone saying “I don't have time to track ten channels every day.”
  • The beginner.“I don't know which sources to follow.” Tell Lens what you want (age, horizon, worries, goals); the first suggestions and reads come from there. Start with one channel; if a take resonates, follow it. If not, drop it. The source list builds itself over time, no pressure.
  • The professional. Holding positions across multiple markets; needs to see what a take means for their book quickly. Multi-horizon panels + AI questions + signal stacking are designed for repeat use.

You don't need to know investing in detail. Lens answers “What does what Bloomberg wrote today mean for you?” rather than “What did Bloomberg write?” You learn by using.

What it solves

The real job is turning source density into portfolio context. Add 10 channels, 5 news sites, 3 Twitter accounts; as new content lands you see what each is saying for your positions on a single page. Daily, weekly and long-term commentary stay separate too, because the same news rarely means the same thing across all three horizons.

How it works

AI (Gemini) reads the source's public content (video captions, article text) and evaluates it against your portfolio. Two strict rules: every claim is backed by a verbatim excerpt from the source (no invented sentences), and we always link back to the original so you can verify. Lens's commentary is never the source's own opinion; every card is labeled "Lens take."

What it doesn't do

No investment advice. No "buy", "sell", "enter this stock". It generates context; the decision stays with you. This boundary is baked in: legally required (SEC / SPK), and philosophically correct. A system that doesn't know your income, expenses, or risk tolerance shouldn't be telling you what to do.

Your data

Portfolio data isn't used for ads, doesn't leave as AI training material, isn't shared with third parties. Delete your account and it's all gone, irrevocably. Not a promise, an architectural choice; the system is built so the data isn't sticky in the first place. Details on the Privacy page.

Who's behind it

lens. is built by a small team with a product, UX and psychology background. That mix isn't accidental: investing is fundamentally decision-making under uncertainty, and that's the lens lens. uses. Company details live on the Terms page; if any regulatory or legal need arises, full identity is disclosed without delay.

Data lives on Turkish and EU servers and is never sold to third parties. Read more on the Privacy page.

Contact

Reply to any signup email; it reaches the support team. The contact address in the Terms and Privacy pages reaches the same inbox. If you don't hear back within a week, try again; it got lost, not ignored.